William Haglund, IES Abroad Beijing ’05, is the Director of International Marketing for SAF. SAF supports students from China, Japan, and South Korea finding short term (semester long) study abroad opportunities with universities in the United States, United Kingdom, and other western countries. William directs international marketing and communications initiatives. This includes implementing content strategies supporting awareness generation, demand creation, and sales enablement. He’s based out of SAF’s headquarters in Chicago, USA.
 
In the past his career has mostly taken place in China (twelve years) working in advertising, branding, and marketing agencies working on clients such as L’Oréal, Grohe, and Carlsberg. He is professionally fluent in Mandarin Chinese although he doesn’t use it as frequently these days. Career highlights include making a KPOP music video, creating a mascot, and now, being a colleague to his former study abroad advisor.