We are excited to announce that SAF has been shortlisted in this year’s PIEoneer Awards in the Marketing Campaign of the Year category!
The PIEoneer Awards are hosted by The PIE News, an independent media organization focusing on leaders and innovators in international education. This year, seven finalists are shortlisted in the Marketing Campaign of the Year category, which celebrates inventive and inspirational marketing campaigns from across the industry. With over 50% more entries received than last year, being shortlisted is a truly impressive feat. The winner will be selected by a distinguished judging panel from across the field and announced this September.
The shortlisted marketing campaign was delivered by SAF China in partnership with the Chinese Youth League during 2020. Known as the “SAF College Student Gap Year Empowerment Program,” the campaign involved collaborating with well-known companies and public welfare organizations to encourage youth participation in community-enriching activities during study breaks—such as research, public welfare activities, school projects, and of course, study abroad. Learn more about the reach and impact of our campaign on SAF’s YouTube channel.